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"Commercial Kryptonite
Have you seen this excellent commercial going around lately?
It opens, young handsome man on the subway. Queen’s (& Bowie’s) “Under Pressure” deftly unscoring the images of our hero walking around town, catching glympes of newspapers, billboards and clouds which “Ask Her.” Clearly he is comtemplating the biggest decision of his life.
More slow motion shots of him walking, wind blowing his hair. “Under Pressure” hits a great moment where Bowie slices through the driving bassline. “Pressure… pushing down on me… pressing down on you…”
wait for it…
He walks to a door. He knocks. A beautiful woman answers. He looks scared. She looks curious.
wait for it…
The camera pans down to a jewerly box. There’s a diamond inside!
wait for it…
The box says “Zales.”
record scratches
Ha? Wha? Funny how it fades to black right there. That’s so you couldn’t see the chick slamming the door in his face.
I’m not knocking Zales, I’m sure they have fine stuff. It’s just that some things can’t get any cooler than they really are, no matter how slick the packaging.
Saturn cars. Creative’s MP3 players. Al Gore.
They’re all commercial kryptonite.